Super Bowl 2012 Ads: 3 Trends to Watch Fri, 03 Feb 2012 08:20:00 -0500
In advertising, what a difference two years makes.

Distracting Users From Buying Fri, 03 Feb 2012 08:15:00 -0500
By combining the e-commerce experience with the brand experience are you just distracting your consumers?

Solving the Mystery of Google's Q4 CPC Drop Fri, 03 Feb 2012 08:10:00 -0500
An in-depth look at what happened with Google's drop in average CPC in the last quarter of 2011.

Stepping Backward Moves You Forward in Digital Publishing and Mobile Apps Fri, 03 Feb 2012 08:05:00 -0500
Create an innovative user experience that leverages content from archives of a strong brand or legacy.

Going Mobile and 5 Reasons Why You Shouldn't Use Transcoders Fri, 03 Feb 2012 08:00:00 -0500
Transcoding is one of the easiest and cheapest ways to optimize a website for mobile, but there's a catch…or five.

'Don't Be Evil'…3 Steps to Being Good Thu, 02 Feb 2012 08:30:00 -0500
Being good is simple with accountability, easy content generation, and easy sharing.

Year of the What? Thu, 02 Feb 2012 08:25:00 -0500
This year make sure you're driving consistency across the board to consumers, helping to amplify the creative and giving them the best experience possible, no matter the time, place, or device.

The Mobile Female Thu, 02 Feb 2012 08:20:00 -0500
Women use smartphones differently from men. Here's what that means for marketers.

Building Community Engagement Around Key Events Thu, 02 Feb 2012 08:15:00 -0500
Invest in unique content, aggregate and curate, and prepare and promote.

Delivering a Consistent Customer Experience Thu, 02 Feb 2012 08:10:00 -0500
The message, look-and-feel, offer, and voice of the company in your offline ads must be consistent when customers get to your site.

Request for Proposal: How to Make the Most of It Thu, 02 Feb 2012 08:05:00 -0500
How to develop a scoring system to evaluate marketing automation providers.

Are You Losing Credibility With Yourself? Thu, 02 Feb 2012 08:00:00 -0500
This year make a plan to honor your commitments so you don't disappoint others and ultimately yourself.

The Domino Effect of Bad Data: 5 Reasons Why Your Data Is Wrong Wed, 01 Feb 2012 08:20:00 -0500
When the foundation of your data is unstable, all interpretations and assumptions made using the data begin to crumble.

When Good Customers Turn Against You Wed, 01 Feb 2012 08:15:00 -0500
How to avoid "morale costs."

Same Turkey, New Knife Wed, 01 Feb 2012 08:10:00 -0500
Technology may still capture the most advertising value, but what if publishers own it?

Responsive Design, Nimble Architecture Wed, 01 Feb 2012 08:05:00 -0500
Support more devices, use more context, and provide a better user experience with mobile first, responsive design, and responsive content.

'Groundhog Day' for Email Marketers Wed, 01 Feb 2012 08:00:00 -0500
If you keep sending the same non-targeted, irrelevant messages over and over, you can expect one result.

7 Creative Ways Your Brand Can Use Pinterest Tue, 31 Jan 2012 08:15:00 -0500
Looking for a way to spark interest and engage with customers? Pinterest may be your solution.

The New Discipline of Engagement Planning Tue, 31 Jan 2012 08:10:00 -0500
Engagement planning brings clarity, protocol, and a degree of predictiveness to what has otherwise been thought of as a chaotic way to market.

How to Select a Bulletproof Data Management Platform Tue, 31 Jan 2012 08:05:00 -0500
A shopping guide for a DMP.

3 Steps for Converting Data to Action Tue, 31 Jan 2012 08:00:00 -0500
Anyone working in digital measurement must interpret, categorize, and identify opportunities for their data to become actionable.

8 Obstacles That Ad-Supported E-Publishing Must Overcome Mon, 30 Jan 2012 08:20:00 -0500
Publishers, tablet makers must take these steps to win over advertisers.

A Marketing Reminder From Johnny on the Streets of Montreal Mon, 30 Jan 2012 08:15:00 -0500
Industry lessons can come from anywhere - not just career advertisers.

The Paradox of Measurement Mon, 30 Jan 2012 08:15:00 -0500
As an industry, we have positioned online to be the most measureable of all media. But have we picked the wrong metrics?

Orchestrating Mailings Across Channels to Drive Results Mon, 30 Jan 2012 08:10:00 -0500
Consumers view and interact with brands across multiple channels. Are you prepared?

5 Essential Practices of the Data-Driven Organization Mon, 30 Jan 2012 08:05:00 -0500
An organization designed around intelligence gained from the data it collects about its customer interactions will have these five characteristics.

Geo-Personalization: Your Opportunity Fri, 27 Jan 2012 08:15:00 -0500
A look at how some companies are using their consumers' locations to their advantage.

Understanding the Importance of Social Media ROI Fri, 27 Jan 2012 08:10:00 -0500
Only one in four marketers say they can effectively measure the ROI for social media. Don't tell that to the boss.

The Future of Digital Messaging Fri, 27 Jan 2012 08:05:00 -0500
Push notifications, QR codes, augmented reality, and good old email.

The Real Story of Online Advertising Spending Fri, 27 Jan 2012 08:00:00 -0500
Marketers must face the fact that media types have begun flowing into each other in such amazing ways that it's hard to figure out if you're online or offline.

11 Deadly Social Media Sins Thu, 26 Jan 2012 08:45:00 -0500
Engaging with your consumers is great, but sometimes it can be taken too far or in the wrong direction.

What Will 2012 Bring to TV? The Over The Top Upstarts Thu, 26 Jan 2012 08:30:00 -0500
Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations.

25 Things Email Marketers Must Avoid in 2012 Thu, 26 Jan 2012 08:25:00 -0500
Don't succumb to these traps.

The Mobile Male Thu, 26 Jan 2012 08:20:00 -0500
Targeting female mobile users at the expense of male users could be a big mistake.

Integrated Marketing Lessons From Kodak's Chapter 11 Thu, 26 Jan 2012 08:10:00 -0500
Three lessons integrated marketers can learn from the events that led Kodak to file for bankruptcy.

David vs. Goliath: Startups vs. Powerhouses Thu, 26 Jan 2012 08:05:00 -0500
Don't get fooled by appearances or generalizations; each company is unique and each situation different.

The Big Data Dilemma Thu, 26 Jan 2012 08:00:00 -0500
Collecting and storing all your digital data is a luxury that most businesses today do not have. How do you sort through the need to know and nice to know data?

5 Biggest Mistakes Businesses Make in Social Media Marketing Wed, 25 Jan 2012 08:30:00 -0500
And how to avoid them.

Social Media Learnings From the Front Lines Wed, 25 Jan 2012 08:25:00 -0500
Ten social media life lessons learned in the field.