ClickZ's Game Day Coverage of the Super Bowl Ads Sun, 05 Feb 2012 19:04:00 -0500
Real-time data and commentary on the big game commercials.

How Honda's Super Bowl Ads Got 12M Views Sat, 04 Feb 2012 14:20:00 -0500
Ad agency RPA describes what happened behind the scenes.

Pepsi Rewards Social Check-Ins on Super Bowl Sunday Sat, 04 Feb 2012 05:07:00 -0500
Offers stickers and rewards to GetGlue users.

VW's 'Bark Side' Ad Loses Social Momentum Fri, 03 Feb 2012 17:49:00 -0500
Social activity involving the video dropped, but the video still had lots of views.

Heineken Runs Global Facebook Ads for Valentine's Day Fri, 03 Feb 2012 16:56:00 -0500
The romantic customizable campaign also includes a live YouTube event.

Twitter Ads Pushed Komen Change of Heart Fri, 03 Feb 2012 15:48:00 -0500
Pro-choice groups ran Twitter and Google ads, while the abortion topic heated up social media sites this week.

Google to EU Privacy Watchdogs: You Can't Stop Us Fri, 03 Feb 2012 14:45:28 -0500
Despite a request to suspend privacy policy plans, Google said it would proceed with its agenda.

AOL to Lean On Right Media in 'Big Three' Ad Deal Fri, 03 Feb 2012 07:45:19 -0500
AOL sticks with Yahoo for real-time bidding in mega display ad agreement.

HuffPost's Live Video Network Seeks Founding Brand Partners Thu, 02 Feb 2012 15:46:00 -0500
Set to launch this summer, the streaming network will offer pre-roll and brand integration offerings.

Pizza Hut, Amex Team Up on Foursquare for Super Bowl Thu, 02 Feb 2012 15:35:00 -0500
Partnership offers game watchers a $5 rebate on pizzas.

Local Deli Zingerman's Uses Facebook, Bacon to Win Over Faraway Foodies Thu, 02 Feb 2012 14:47:39 -0500
A $40M empire strives for online version of physical store experiences.

Tracking Firm AdTruth to Work With W3C on Privacy Thu, 02 Feb 2012 12:39:07 -0500
AdTruth and other device fingerprinting companies see opportunity in Do-Not-Track.

Is Uncontrolled UI Proliferation Hurting Ads on Android? Thu, 02 Feb 2012 09:21:00 -0500
Even as Android gains share, CTRs fall. Meanwhile iOS has seen steadily rising response rates.

Facebook IPO Reveals $3.1B in Ad Sales Last Year Wed, 01 Feb 2012 18:12:00 -0500
Increase in ads per page helped propel 69 percent year-over-year growth, according to S-1 filing.

Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views Wed, 01 Feb 2012 16:21:28 -0500
Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game.

Google "Undermines Privacy Safeguards" Says Lawmaker Wed, 01 Feb 2012 15:40:11 -0500
Co-chair of the House Privacy Caucus wants more details from Google regarding privacy policy changes.

AOL Sees Ad Gains, Pushes 'Project Devil' Inside Agencies Wed, 01 Feb 2012 12:30:28 -0500
Global display ad revenue grew 15 percent last quarter, helped by sales org changes and video ads.

Insurer Targets NCAA Fans on National Signing Day Wed, 01 Feb 2012 05:22:00 -0500
American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event.

Gingrich Super PAC Spends Big Online in Florida to Hit Romney Tue, 31 Jan 2012 17:16:15 -0500
Gingrich Super PAC, Winning Our Future, spent more than $1 million on web ads and email in January.

What NBC.com's Super Bowl Ad Packages Cost Tue, 31 Jan 2012 16:57:00 -0500
Brands receptive to live stream promotional opportunities, NBC says.

Non-Food Marketers Grab Greater Share of Digital Coupon Space Tue, 31 Jan 2012 13:18:44 -0500
The number of digital coupon "events" increased by 12.3 percent in 2011.

Vevo Sells Corporate Sponsorship of Live Obama, Jay-Z Event Tue, 31 Jan 2012 13:06:26 -0500
Vevo said the event isn’t happening, but sources say advertisers have already bought sponsorships.

JC Penney Promotes New Sales Strategy Tue, 31 Jan 2012 12:17:00 -0500
Retailer's multi-channel ad campaign attempts to wean consumers from roller coaster of weekly sales promotions and coupons.

Google, Microsoft, and Facebook Team Up to Take on Phishing Attacks Tue, 31 Jan 2012 11:41:00 -0500
Vendors look for email standards on authentication

Device Fingerprinting Firm BlueCava Makes Tracking Opt-Outs Easier Tue, 31 Jan 2012 06:44:00 -0500
Platform update aims to help clients comply with EU's ePrivacy Directive.

NBA TV Lets Facebook and Yahoo Users Pick Primetime Games Tue, 31 Jan 2012 06:17:00 -0500
Fans vote on five games, winning selection gets an 8 p.m. slot.

ComScore: Facebook's Share of Display Ads Reaches 28% Mon, 30 Jan 2012 18:58:00 -0500
Social giant increases lead over Yahoo.

SapientNitro Ranks Highest for Mobile in Forrester Report Mon, 30 Jan 2012 18:25:00 -0500
Other top-ranked agencies are AKQA, Ogilvy, TribalDDB, and Razorfish.

Pew: 25% of In-Store Shoppers Use Phones to Comparison Shop Mon, 30 Jan 2012 17:42:00 -0500
New study examines the mobile research habits of bricks-and-mortar shoppers.

Netezza Aims to Help Retailers Crunch Big Data Mon, 30 Jan 2012 16:00:56 -0500
IBM is offering a new analytics appliance it says can crunch petabytes of data in seconds.

Union Goes After Republicans with Interactive Video Mon, 30 Jan 2012 15:38:38 -0500
Video from American Federation of State, County, and Municipal Employees was inspired by a holiday video.

Facebook Targets 'Clickjacking' Operation in Lawsuit Mon, 30 Jan 2012 11:56:00 -0500
Ad firm denies involvement in "like" posting scam

Facebook Ads Help NY Knicks Pack Watch Parties Mon, 30 Jan 2012 06:28:00 -0500
Social media drives home MSG's answer to Time Warner Cable's blackout in Gotham.

Obama Sticks to Jobs Message in Florida Web Ads Fri, 27 Jan 2012 16:33:08 -0500
Also in Florida, Mitt Romney is attacking Newt Gingrich online.

Super Bowl Ads Online: To Seed or Not to Seed? Fri, 27 Jan 2012 16:32:00 -0500
Marketers use digital to get most out of big game spends. But is it effective?

Google Responds to Lawmakers' Privacy Policy Concerns Fri, 27 Jan 2012 12:20:33 -0500
Legislators asked Google to respond to detailed questions about changes to its privacy policies.

Florida Group Emerges With Web Centric Anti-Romney Campaign Fri, 27 Jan 2012 07:50:05 -0500
A campaign attacking Florida Governor Rick Scott is serving as the template for a new online effort with Mitt Romney in its crosshairs.

Coke's Super Bowl Ads Will Change With the Game Thu, 26 Jan 2012 17:40:00 -0500
Coca-Cola's polar bears will react to game action in real-time, while second-half ad will reflect who's up.

HBO Offers 'Luck' Episode a Week Early Via 'Go' Service Thu, 26 Jan 2012 16:59:12 -0500
Buzz-building move enables HBO Go users to see show's second episode a week early.